Former 'Sex and the City' star and Gap spokeswoman set to launch low-end women's sportswear label, 'Bitten,' this June.

Style icon Sarah Jessica Parker only wore designer clothes in "Sex and the City." But her own sportswear line, which launches this June, promises affordable fashion for the masses, with every item priced less than $20.

Parker, a former spokeswoman for Gap Inc., (Charts) has paired up exclusively with mall-based collegiate wear seller Steve & Barry's to sell her "Bitten" label beginning June 7.

Steve & Barry's has become one of America's fastest-growing national mall-based concepts selling clothing and accessories at $20 or less.

In a statement, the company said Parker decided to partner with Steve & Barry's after learning of the company's philosophy to offer high-quality merchandise at the lowest possible prices.

"Women should be able to wear great clothes and not lie in bed at night feeling guilty about how much money they've spent," Parker said in a statement.

The tagline for the collection reads: "Fashion is not a luxury, it's a right."

The company said the label will consist of about 500 clothing items and accessories, including knit shirts, wool and cashmere sweaters, dresses, lingerie, jeans, jewelry and footwear.

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